Multilingualism and Local Literacy Practices in Ethiopia: Language contact in regulated and unregulated spaces

Abstract

The study of the linguistic landscape has provided a new dimension to theories andissues related to multilingualism, including language policy. In this growing field ofinquiry, however, not enough attention has been given to the linguistic landscape insites in the Global South. Since one of the aims of literacy studies is to reveal the varietyand social patternings of practices, there is a need to compare linguistic landscape datawith other various textual materials. In this article, we present linguistic landscape datafrom two federal regional capitals in Ethiopia that demonstrate multilingual languageuse. We also compare the linguistic contact patterns with those found in schoolbooksused in the same region. Such a comparison involves language use in unregulatedas well as in regulated spaces (see Sebba 2009). Regional ethnically based languagesare now being used in new arenas, including the linguistic landscape and educationbecause of a new language policy promoting the use and development of regionallanguages. The two regional capitals provide privileged sites for examining theproducts of local literacy practices, involving values, attitudes, ideologies, and socialrelationships. We discuss the results in light of various ideologies and argue for thespeaker-writer’s active mobilisation of multilingual resources in new language arenas.