Skip to main content
Book Chapter

Creating an age-friendly strategy

  • Stroud D
  • Walker K
Palgrave Macmillan UK, (2013), 184-201
DOI: 10.1057/9780230378209_11
N/ACitations
Citations of this article
1Readers
Mendeley users who have this article in their library.
Get full text

Abstract

This book describes why companies should adopt an age-friendly approach to their customers and how they can achieve it. We believe the default option is to engineer the company's processes to become age-friendly. There will be instances when this is not the …

Cite

CITATION STYLE

APA

Stroud, D., & Walker, K. (2013). Creating an age-friendly strategy. In Marketing to the Ageing Consumer (pp. 184–201). Palgrave Macmillan UK. https://doi.org/10.1057/9780230378209_11

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free