Quantitative research is a research approach that represents the understanding of positivism, while qualitative research is an approach that represents a familiar naturalistic research (phenomenology). Research with quantitative and qualitative approach by some may not be mixed, but knowledge is considered wrong by researchers who noticed that each research approach has a weakness, and therefore deemed necessary to do a combination, for each approach complement each other. The reason for the selection of both research approaches is that both types of research are mutually reinforcing and complementing each other so that research results will be achieved not only an objective, structured and measurable but it will be achieved also in-depth research results and factual.
CITATION STYLE
Mulyadi, M. (2013). PENELITIAN KUANTITATIF DAN KUALITATIF SERTA PEMIKIRAN DASAR MENGGABUNGKANNYA. Jurnal Studi Komunikasi Dan Media, 15(1), 128. https://doi.org/10.31445/jskm.2011.150106
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