The non-unitary nature of information preference

Abstract

Factors affecting information-seeking behaviour can be task-endogenous (e.g., probability of winning a gamble), or task-exogenous (e.g., personality trait measures). Various task-endogenous factors affecting non-instrumental information-seeking behaviour have been identified, but it is unclear how task-exogenous factors affect such behaviour, and if they interact with task-endogenous factors. In an online information seeking experiment (N = 279), we focus on the role that outcome probability, as a task-endogenous factor, has on information preferences. We find reliable preference for advance information on highly probable gains and low preference for highly probable losses. Comparisons with individual trait measures of information preference (e.g., intolerance of uncertainty scale, obsessive-compulsive inventory, information preferences scale) reveal minimal association between these task-exogenous factors with choice task performance. We also find minimal interaction between outcome probability and individual trait measures. Despite the choice task and trait measures purportedly tapping the same (or similar) construct, the absence of clear relationships ultimately suggests a multi-dimensional nature of information preference.