The Impact of Social Networking Usage on Consumer Buying Behavior of College Students in China

Abstract

This research focused on the impact of social networking usage on consumer buying behavior of college students in China Using a sample of 195 questionnaires, this research analyzed gender, age related to the choice of social networking site; the type of product purchased, the cost of the item if college students under the impact of social networking sites; and the feature of the students who can be affected easily by different social networking sites.