Deception in Research Is Morally Problematic... and so too Is Not Using It Morally: Reply to Open Peer Commentaries on "The Use of Deception in Public Health Behavioral Intervention Trials: A Case Study of Three Online Alcohol Trials"

McCambridge, J., Kypri, K., Bendtsen, P., & Porter, J. (2014). Deception in Research Is Morally Problematic... and so too Is Not Using It Morally: Reply to Open Peer Commentaries on “The Use of Deception in Public Health Behavioral Intervention Trials: A Case Study of Three Online Alcohol Trials.” American Journal of Bioethics, 14(1). https://doi.org/10.1080/15265161.2014.862418