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Antecedents of the Adoption of Social Media Policy and Its Consequences towards Internal Brand: A Conceptual Paper

  • Halil N
  • Bidin R
  • Osman M
  • et al.
International Journal of Academic Research in Business and Social Sciences (2019) 8(12)
DOI: 10.6007/ijarbss/v8-i12/5626
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Abstract

… Among the Southeast Asian organizations, Malaysia, Thailand and Philippines had invested strongly in … was determined by their attitude, their readiness to comply with Sharia law, their … Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e …

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APA

Halil, N. A. binti, Bidin, R. binti, Osman, M. N. bin, & Alsagoff, S. A. bin S. (2019). Antecedents of the Adoption of Social Media Policy and Its Consequences towards Internal Brand: A Conceptual Paper. International Journal of Academic Research in Business and Social Sciences, 8(12). https://doi.org/10.6007/ijarbss/v8-i12/5626

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