Architectural images and city marketing

Abstract

The chapter discusses how architectural images can act as a tool for tourist attraction and city marketing. It presents a literature review of the impacts on environments of image, architectural image, and tourism as well as the relationship between the concepts of promotion and branding. Throughout history, different cities of the world have applied various marketing techniques to help in the selling of both products and cities. Marketing strategies is significant for attractiveness of cities and marketing. With regard to the discipline of architecture, designers and the people who are providing services to tourists should be educated in order to increase the satisfaction of tourists with the destinations they are visiting, since the image of a place/city is crucial to tourists’ satisfaction, marketing and new investments.