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Election Strategies, Campaign Themes and Target Voters

  • Mullen A
Palgrave Macmillan UK, (2016), 11-34
DOI: 10.1057/978-1-137-58440-3_2
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Abstract

This chapter explores the election strategies, campaign themes and targeting pursued by the seven key political parties—the Conservative Party, the Labour Party and the Liberal Democrats, and the four challengers: the United Kingdom Independence Party (UKIP)...

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APA

Mullen, A. (2016). Election Strategies, Campaign Themes and Target Voters. In Political Marketing and the 2015 UK General Election (pp. 11–34). Palgrave Macmillan UK. https://doi.org/10.1057/978-1-137-58440-3_2

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