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Marketing and the Small Firm

  • Waterworth D
Macmillan Education UK, (1987), 12-30
DOI: 10.1007/978-1-349-18881-9_2
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Waterworth, D. (1987). Marketing and the Small Firm. In Marketing for the Small Business (pp. 12–30). Macmillan Education UK. https://doi.org/10.1007/978-1-349-18881-9_2

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