Ciudadanía en la Red: poder y contrapoder en los medios de comunicación

Abstract

The media are traditionally adverse to social movements. Therefore, movements try to influence the public through the Internet but still need the external resources of the mainstream media to influence public opinion, so make strategic use of them. Through the use of Internet movements influence the media agenda, organizing collective action so that it can not be overlooked by journalists. They also use the Net to reinterpret the media messages and counter the adverse symbolic frames the movement.