The Ten Principles Behind Great Customer Experiences

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Abstract

Life-changing events are not always obviously so. Eleven years ago, the man sitting next to me at work struck up a conversation about photography. Today we are best friends and business partners. A few years later he introduced me to a Danish woman at a restaurant in London. I am now that lovely lady’s husband.

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Watkinson, M. (2019). The Ten Principles Behind Great Customer Experiences. In Management for Professionals (Vol. Part F502, pp. 101–114). Springer Nature. https://doi.org/10.1007/978-981-10-7724-1_7

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