Abstract
With the advent of the 5G era, the Vlog social mode has also ushered in a third form. Branding businesses keep up with the times and gradually shift their marketing methods from traditional media to Internet media. They use content marketing in Vlog to interfere with …
Cite
CITATION STYLE
APA
Li, X., & Zheng, J. (2021). Research on the Influencing Mechanism of Vlog Content Marketing on Consumer’s Brand Identity and Purchase Intention. In Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020) (Vol. 165). Atlantis Press. https://doi.org/10.2991/aebmr.k.210210.038
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