Lant and Mezias (1992) pioneered the use of simulation to test the robustness of innovative and imitative strategies under different environmental conditions. In their study, both strategies performed well but innovative firms responded faster in discontinuous...
CITATION STYLE
Phelan, S. E. (1997). Innovation and Imitation as Competitive Strategies: Revisiting a Simulation Approach (pp. 385–400). https://doi.org/10.1007/978-3-662-03366-1_32
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