THE ROLE OF EMOTIONAL VALUE AS A FACTOR IN SUSTAINABLE FASHION DESIGN EDUCATION

Abstract

In recent years, sustainable fashion education has gained more and more attention in China. However, there lacks exploration from the aspect of consumer emotion. This study explores the relationship between the life cycle of young people's clothing and emotion through a curriculum experiment in northeast China. Through the wardrobe analysis and sorting experiment, students pick out the clothing item from their wardrobe which has been worn or kept for the longest time. It can be found that the clothing with the longest retention has special emotional significance to the user, especially the narrative emotion and attachment emotion have a strong correlation with the longer life cycle of the clothing. Besides, through bivariate correlation analysis, a significant correlation was found between product practicability and longevity.