Something new? Innovation post COVID-19. A must for tennis

Abstract

Innovation in sports has been defined as the adoption and use of a novel idea or behaviour by an organisation. The COVID-19 has created an unprecedented situation worldwide. It has affected all aspects of human existence, and sports among them. Using innovation as the main competitive strategy tool, tennis should be positioned as one of the, if not the safest, sport to play in the current climate. This paper aims to reflect on the opportunities for innovation that the pandemic has created for tennis. It presents the different types of tennis organisations and their various approaches to innovation. It suggests possible initiatives that can be implemented by the stakeholders and it discusses alternatives to adapt to the new scenario.