Sustainable Fashion: From Production to Alternative Consumption

Abstract

After introducing different types and drivers of sustainable fashion, the focus of this chapter is on sustainable fashion consumption. First, the author explains the relevance of the topic relating to less negative environmental and social impacts of fashion consumption but also as consumer pressure and voice addressing fashion brands and companies. She then discusses different approaches to sustainable consumption which can embrace many activities at the different stages of consumption including purchase, usage, post-usage, re-design, re-usage, and recycling. Furthermore, the author introduces the latest development of collaborative fashion consumption (CFC) as the redistribution of used products in which two or more persons (re)use the same product in a different period of time. There are interesting market potentials related to collaborative fashion consumption and some businesses already offer platforms, where different types of CFC are offered.