Determinants of Internet Entrepreneurship Intentions among Business School Students

Abstract

This study presents the findings of an empirical study to analyze factors affecting business school students' intentions to Internet entrepreneurship. An integrated model, based on Rogers' (1983) innovation diffusion theory, Ajzen's (1991) theory of planned behavior, and Internet entrepreneur characteristics, is proposed. A total of 107 business school students were surveyed. The research hypotheses were examined using multiple regression analysis. The results show that compatibility, subjective norm, and perceived behavioral control influence significantly the intention of business school students to Internet entrepreneurship. The research findings deepen our understanding of business school students ' intentionss to become Internet entrepreneurs. Index Terms-Internet entrepreneurship, innovation diffusion theory, theory of planned behavior.