The authors conducted initial research/analysis of cuteness, especially in East Asian countries, and its existing/potential use in computer-based products/services worldwide. They provide a taxonomy of cuteness to guide developers and offer initial recommendations.
CITATION STYLE
Marcus, A., & Ma, X. (2016). Cuteness design in the UX: An initial analysis. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9747, pp. 46–56). Springer Verlag. https://doi.org/10.1007/978-3-319-40355-7_5
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