Postmodernidad And Two Disciplines In Dialogue: Industrial Design And Architecture

Abstract

Although industrial design and architecture have been two completely autonomous disciplines with perfectly identifiable boundaries throughout history, there is no reason why they cannot find a point of common convergence. A fact that is favored by the entry of the 20th century and the acceptance of new languages that will break with the pre-established canons. In this sense, the present article analyses the approach that industrial design and architecture have had because of the irruption of the transgressive proposals that characterize postmodernism. A new joint way of understanding architecture and design through the hybridization of both. Because of this, and thanks to the communicative nature of many of these hybrid designs, they are currently an opportunity for some brands.