Think Like an Entrepreneur

Abstract

The previous chapters were concerned with the “less” of “do less, better.” Now I’m going to swing the emphasis to the “better” part of the expression. Such discussions could cover a lot of ground. You won’t get that from me. I’ll keep it simple and focus on the betterment that can be found in entrepreneurial thought, brand marketing, and human capital. Earlier, I implied that a good leader can cost as much as a bad one. I should have said that bad leaders actually cost more than good ones when you consider their negative impact on the enterprise and the hefty severance packages required to get them out. Good leaders inspire people to make the extra effort. The avenues they open in order to achieve superior business performance do not always have to cost money. Ingenuity and creativity can be as potent a resource to a Fortune 500 CEO as a panhandler.