Marketing Rural Tourism

Abstract

Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations. Front Matter; Copyright; Contents; List of figures ; List of tables ; List of boxes ; Preface ; Acknowledgements ; 1. Marketing rural tourism: experience and enterprise; 2. Re-imagining rurality; 3. The politics of place marketing ; 4. Rural firms ; 5. Tourists in rural settings ; 6. Rural residents and tourism ; 7. Evaluating the future