Meta-Analysis of the Effect of Red on Perceived Attractiveness

Abstract

We conducted meta-analyses of studies that test the red-romance hypothesis, which is that the color red enhances heterosexual attraction in romantic contexts. For men rating women, we found a small, statistically significant effect (d = 0.26 [0.12, 0.40], p =.0004, N = 2,961), with substantial heterogeneity, Q(44) = 172.5, pQ