Abstract
In interviewing owners/managers of small and medium sized enterprises (SME's) regarding the use of networking within their marketing decision making the problems of succession of networks were raised. This paper reports on a pilot study identifying six issues in handing over marketing networks as faced by entrepreneurs.
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APA
Grant, K., Laney, R., & Pickett, W. (2015). SME Marketing Networks: Handover Issues Faced by Australian Entrepreneurs: A Pilot Study. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 436–440). Springer Nature. https://doi.org/10.1007/978-3-319-11885-7_119
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