Case Study INNOTOUR: Providing Open Innovation in Tourism Education, Research and Business Development

Abstract

This case study documents/reports on the collaborative opportunities, experimental and critical experiences gleaned from the development of the web 2.0 platform called INNOTOUR. Across the many web 2.0 tools and sites, there is a reciprocal dedication to content development and open innovation. Harnessing the collective wisdom of tourism educators, students, and the tourism industry may open up possibilities for collaborative content generation, creativity and innovation. This case study reports on the tools, functionalities, and collaborative resources of INNOTOUR. We argue that open collaboration may enhance industry competitiveness, and that web 2.0 can be used to support a more seamless knowledge developmental process, reciprocal knowledge transfer, and exchanges to enhance innovation and learning in the tourism industry, education and research.