Strategizing contractor firms to deliver green construction projects: Conceptual framework

Abstract

Delivering green construction (GC) projects is not an easy task for inefficient or inexperienced contractor due to added requirements. This paper conceptualizes firm strategies in delivering green projects by focusing on enhancing firm resources. Journal articles with keywords such as 'green construction', 'green project', 'sustainable construction', 'resources and capabilities', 'contractor strategies', and so forth in the title, abstract or keywords of the publications were reviewed. Articles published from 2000 to 2018 in Scopus database were selected. The current literature on firm resources mainly focused on four assets (personal, financial, technological and organizational) and four capabilities (technical, innovative, managerial competency and collaborative). These assets and capabilities are necessary for contractor firms to survive in the industry. Capitalizing on these resources, this paper proposes seven strategies: human resource strategy, innovation strategy, financial strategy, smart collaboration strategy, environmental pro-activeness strategy, management enhancement strategy and information and communication strategy, for contractor to effectively deliver green project. Using Resource Based View (RBV) and Resource Mobilisation Theory (RMT), a conceptual framework is produced connecting firm resources and Resource Mobilisation Strategies (RMS). This paper shall benefit contractors and academician as it extended the knowledge on firms' resources and recommend ways to strategize green delivery.