How Technology and mobile devices are changing the way we shop

Abstract

Mobile devices are a reality in the relationships between consumers and companies. The article goes deep into the uses of mobile devices and what do they mean in the way of understanding the product marketing and interaction between clients and organizations. These devices of last generation change consumer buying behaviors and the companies can take advantage of this new channel, or at least to understand its functioning, to not stay behind in its relations with its current or potential customers. Geolocation, a new extended concept of socialization, new opportunities for customization, QR codes, payments via mobile, m-commerce, among others, represent a bridge between reality online and offline purchase and relationship behaviours that modify radically and that must be taken into account.