Abstract
Participation is a key aspect of success of virtual communities. Participation is dependent on the members' motivation that is driven by individual and environmental characteristics. This article investigates the individual and environmental factors that contribute to motivation and discusses mechanisms to improve motivation in virtual communities. The study is based on the Hersey and Blanchard's motivation model, the Maslow's hierarchy of needs, and the virtual community model. For the discussion of motivation mechanisms, we reviewed the literature and made qualitative interviews with members of the Wikipedia community. © 2011 Springer-Verlag.
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CITATION STYLE
De Melo Bezerra, J., & Hirata, C. M. (2011). Motivation and its mechanisms in virtual communities. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 6969 LNCS, pp. 57–72). https://doi.org/10.1007/978-3-642-23801-7_5
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