Building a new business from the ground up is hard, and you need to effectively use everything you have at your disposal to make your incubations successful. However, just because most of your new incubations will not be successful does not mean that your incubation program is a failure. If fact, even if every incubation were to end in a failed business, there are many benefits to the larger company that go well beyond these new businesses and the additional revenue they may or may not ultimately bring.
CITATION STYLE
Watt, G., & Abrams, H. (2019). Benefits Beyond Revenue. In Lean Entrepreneurship (pp. 167–180). Apress. https://doi.org/10.1007/978-1-4842-3942-1_6
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