Acquisition and diffusion of idea is central to competitive advantage. We focus on the role of individual actors in this process. Specifically, we consider the functioning of informal roles – those activities in which people engage that are beyond the parameters of their job description yet are consistently performed and routinized.
CITATION STYLE
Nowlin, E., & Pryor, S. (2015). The Impact of Informal Roles on Information Diffusion: In Search of the Go-to-Guy. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 285–289). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_170
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