Adaptación y validación de la Escala de Intenciones Futuras de Comportamiento en usuarios de servicios deportivos

Abstract

Customer loyalty, inside any organization, is transcendental because of the reported income it delivers. Sport business is no exception. This research's goal was to set up and validate a scale of future intentions of behaviour in sport services. A sample of 2181 users was used in order to validate this scale. Factorial exploratory and then confirmatory analyses were made. Reliability and discriminatory validity of the resulting tool were calculated. Results show a reliable and valid tool with three dimensions and ten items, able to determine future intentions of behaviour of sport services customers.