When Companies Do Good: Building Trust through Corporate Social Responsibility – An Emprical Study

Frank Huber; Isabel Matthes; Kai Vollhardt; Johannes Vogel

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When Companies Do Good: Building Trust through Corporate Social Responsibility – An Emprical Study

Huber F
Matthes I
Vollhardt K
et al.

Springer Nature, (2015), 268-272

DOI: 10.1007/978-3-319-10963-3_160

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Abstract

In the present study we developed and empirically tested a model depicting the effect of Corporate Social Responsibility (CSR) activities on organizational trust. Moreover, we identified factors highly relevant to the success of CSR initiatives.

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Huber, F., Matthes, I., Vollhardt, K., & Vogel, J. (2015). When Companies Do Good: Building Trust through Corporate Social Responsibility – An Emprical Study. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 268–272). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_160

When Companies Do Good: Building Trust through Corporate Social Responsibility – An Emprical Study

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