The situation in which museums find themselves is not unlike many other parts of society. Creative changes come to mind but are restricted by tradition, bureaucratic rules, as well as self-imposed constraints by positioning as icons and engaging in a particular architecture. This chapter discusses several suggestions for innovative moves such as flexibility in pricing, broader lending activities, or the possibility to sell objects.
Frey, B. S., & Steiner, L. (2016). Towards more innovative museums. In The Artful Economist: A New Look at Cultural Economics (pp. 187–196). Springer International Publishing. https://doi.org/10.1007/978-3-319-40637-4_11