Eco-innovation: Product design and innovation for the environment

Abstract

The seriousness of environmental impacts of products and processes justifies the introduction of stricter regulations. This paper examines, through literature research initially, why eco-innovation is the approach industry should adopt and evaluates strategies through the lessons learned from a real case study. The paper, as a useful guide, is intended to motivate businesses to integrate eco-innovation into their product plans so that they not only reduce the environmental impacts of their products and processes, but also provide value to the customer.