Impact of Quality Management on Green Innovation: A Case of Pakistani Manufacturing Companies

Abstract

Quality management is regarded as a one of the significant practices that are incorporated by the management of the organization in order to improve quality, enhance performance and productivity, and reducing the cost. Furthermore, in order for the effective implementation of quality management, Green innovation is one of the most potent tool to inculcate long term sustainability. The aim of the research is to analyze the role of quality management practices on green innovation. This research paper has contributed to the existing body of literature by providing focus on green innovation. The researcher has used a secondary quantitative research where the data has been collected with the help of secondary sources. 10 manufacturing companies from Pakistan are selected from different sectors for the time period ranging from 2010 to 2015. The data for the selected companies has been obtained from annual reports, sustainability reports, press releases, and other online sources. The results of correlation analysis show that green management innovation has a relationship with quality management while the green technology innovation does not have an impact on quality management. The results of the research have shown that green management innovation and green technology innovation is influenced by quality management practices that are implemented by the manufacturing companies of Pakistan.