Abstract
The following paper examines the relationship between diversity measured in this paper as immigrants and export attitudes. After analyzing the results of interviews and attitude questionnaires administered to 76 managers, it was concluded that diversity is associated with more advanced export attitudes. Given the positive relationship between these attitudes and export performance, this paper has found a potential tool for enhancing firms’ export performance.
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Calof, J. (2015). Using Diversity To Enhance Export Performance. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 438–444). Springer Nature. https://doi.org/10.1007/978-3-319-17383-2_86
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