AIDA Model as a Marketing Strategy to Influence Consumer Buying Interest in the Digital Age

  • Tristanto T
  • Hurriyati R
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Abstract

… according to market or consumer needs. Social media as a means of marketing activities can … solving solutions to the achievement of a company's marketing activities in the digital era. …

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Tristanto, T. A., & Hurriyati, R. (2023). AIDA Model as a Marketing Strategy to Influence Consumer Buying Interest in the Digital Age. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). https://doi.org/10.33258/birci.v4i4.3319

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