At the service of the community,causeor capital: Alternative journalistic arrangements to the major media corporations in Santa Catarina

Abstract

This paper presents the results of research on journalistic economic alternative arrangements to the major media corporations in the state of Santa Catarina, Brazil. It draws a profile of 20 arrangements identified through combined research techniques (snowball and questionnaire), characterizing them from three central axes: 1) “what is journalistic” in the journalistic arrangements (defining aspects of the type of journalism that is produced - or “markers”) and considerations about the world of work of the people in charge of these arrangements; 2) organization and production process (publication regimes, target audience, independence, and alternativeness); and 3) innovation and sustainability (if the arrangements consider themselves as entrepreneurial and innovative, what their legal status is and how they are financially sustained). The results point to three ideal types of journalistic arrangements, identified by their different bonds with the capital, their communities, or their political causes. Each ideal type corresponds to a distinct understanding of what journalism is and to distinct governance practices. Without constituting consolidated models, these types respond, each one in its way, to the structural changes that occur in the profession.