Abstract
Purpose This study aims to identify the major factors influencing the consumers to prefer milk products and also to analyze the awareness level of the Indian consumers. Design/…
Cite
CITATION STYLE
APA
Bahety, P. K., Sarkar, S., De, T., Kumar, V., & Mittal, A. (2024). Exploring the factors influencing consumer preference toward dairy products: an empirical research. Vilakshan - XIMB Journal of Management, 21(1), 15–32. https://doi.org/10.1108/xjm-03-2022-0062
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