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Offer quality affecting consumption of hospitality products and services in franchised restaurants in Nairobi Central Business district Kenya

  • Wambui G
  • Judy K
  • Stephen M
Menadzment u hotelijerstvu i turizmu (2019) 7(1) 37-46
DOI: 10.5937/menhottur1901037w
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Abstract

The fast-food concept seems to attract franchisees and is growing rapidly in Kenya. The purpose of the study was to look into the offer quality affecting consumption of hospitality products and services in franchised restaurants in Nairobi Central Business Kenya. The …

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APA

Wambui, G., Judy, K., & Stephen, M. (2019). Offer quality affecting consumption of hospitality products and services in franchised restaurants in Nairobi Central Business district Kenya. Menadzment u Hotelijerstvu i Turizmu, 7(1), 37–46. https://doi.org/10.5937/menhottur1901037w

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