Italian Web Job Vacancies for Marketing-Related Professions

Abstract

Digital revolution, globalization and the re-organisation of production and service companies have heavily modified the demand for skills and specific occupations. Here, the problem of analyzing web job vacancies is attracting increasing research interest from public organizations, employment agencies, and private companies, as it could reveal how web labour market demand is evolving with time, by focusing on the skills required of applicants by employers. A study conducted on the Italian web labour market focused on three distinct professional areas, namely, Communications, Sales, and Administration & Finance.