Electronic Commerce Strategy Development

Abstract

The main purpose of this prescriptive paper is to present the ECstrategy idea and program of actions basing on SWOT analysis, valuechain characteristics, Business Process Reengineering and informationarchitecture designs. EC strategy is interpreted as corporate'stransition from the position of born-on-the Internet or move-to-theInternet to the strategic positions: brand creator, brand follower,brand repositioning, or brand reinforcement firm.