Abstract
This chapter is about personalization and adaptation in electronic commerce (e-commerce) applications. In the first part, we briefly introduce the challenges posed by e-commerce and we discuss how personalization strategies can help companies to face such challenges. Then, we describe the aspects of personalization, taken as a general technique for the customization of services to the user, which have been successfully employed in e-commerce Web sites. To conclude, we present some emerging trends and and we discuss future perspectives. © Springer-Verlag Berlin Heidelberg 2007.
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CITATION STYLE
Goy, A., Ardissono, L., & Petrone, G. (2007). Personalization in e-commerce applications. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 4321 LNCS, pp. 485–520). Springer Verlag. https://doi.org/10.1007/978-3-540-72079-9_16
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