Judgments toward women wearing high heels: a forced-choice evaluation

Abstract

Research reported that men interact with women wearing high heels more readily than with the same women wearing flat heels. However, the effect of heels on the judgment of women by both men and women has received little attention. Male and female participants viewed two photographs of the same woman’s body profile; the woman wore high heels in the one and flat heels in the other, although her shoes and feet were not visible. Participants were asked to select one photograph of the woman on several dimensions of body attractiveness. A significant greater number of male and female participants selected the target with high heels as the sexier, the prettier, and the more elegant, with the more attractive legs and buttocks. The same target was also perceived as the younger person and the photograph that would be preferred by others and the more appropriate for a photo album. The findings support the assumption that high heels could act as secondary sexual characteristics that increase the attractiveness of women to men.