Evaluation model of internet service provider attraction based on gravity model

Abstract

Internet service providers (ISPs) have committed to coming up with different strategies to improve their competitiveness. This paper uses the gravity model and finally presents a precise evaluation model of ISPs’ appeal. By analyzing various aspects of ISPs and using a multiple linear regression model to analyze the collected data, the model accurately determines the impact of ISP attraction factors from specific parameter values. At the same time, it also collects data of other ISPs to verify the model only to find that this model demonstrates a reliable ability to evaluate ISPs’ attraction.