Abstract
The User Centered Design (UCD) process is well established and used extensively in the industry, except with varying results. Upon engaging the customers in the iterative design process why it is that in some cases the UCD process results in a less than stellar outcome needs to be discussed. A thorough analysis of one scenario reveals that the design innovation means different things to various stakeholders. This paper is a case study illustrating ways of enhancing the UCD process while providing insight into varying viewpoints on the product innovation. © 2009 Springer Berlin Heidelberg.
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CITATION STYLE
Yang, Y., & Ektare, M. (2009). Innovation through customers’ eyes. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5623 LNCS, pp. 429–434). https://doi.org/10.1007/978-3-642-02767-3_48
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