This study found the relationship between general environment knowledge and carbon offsets knowledge is inversely related and no significant differences in general environment or carbon offset behavior exists between levels of knowledge. The findings lend support that consumers may misunderstand ‘carbon offset’ claims thus public policy intervention is required.
CITATION STYLE
Polonsky, M. J., Grau, S. L., & Garma, R. (2015). Exploring US Consumers Understanding of Carbon Offsets. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 14–18). Springer Nature. https://doi.org/10.1007/978-3-319-10864-3_10
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