Transformation of consumers’ behavior in the conditions of digital economy by the example of services in cancer treatment

Abstract

The purpose of the article is to study the essence of the process of transforming the consumers’ behavior in the conditions of digital economy by the example of services in the sphere of cancer treatment and to determine the perspective of further development of these services. For the purpose of high detalization of the research and high precision and authenticity of its results, the focus in made on one subject – modern Russia. Studying the information processes in consumers’ behavior in the conditions of digital economy by the example of services in the sphere of cancer treatment is performed with the help of a quantitative scientific method – correlation analysis, and a qualitative method – logical analysis of causal connections. The information and analytical basis of the research is the materials of the official statistics of the Federal State Statistics Service and the International Telecommunication Union for 1992–2016. The authors show that in the conditions of digital economy development new possibilities appear in the sphere of cancer treatment, which leads to changes in consumers’ behavior. As a result of the performed research, it is possible to conclude that modern Russia is a place of active transformation processes in consumers’ behavior in the conditions of digital economy by the example of services in cancer treatment. Some of them are already reflected in economic practice, and others reflect its future outlines and perspective directions of state policy in the sphere of regulation of this sphere of economy. The authors compile a system of transformation processes in consumers’ behavior in the conditions of digital economy by the example of services in the sphere of cancer treatment.