Trends and Growth of Halal Cosmetic Industry in Malaysia

Abstract

The halal industry has emerged as a new sector in the world economy, establishing a strong presence in various developed countries. This paper aims to study the growth of halal cosmetic industry and to outline the current trends of halal cosmetic industry in Malaysia. Consumers still have misperception of halal and a little knowledge about it that led to misunderstand of halal products. The data specified that halal cosmetic market is rapidly on the rise in its market value aligned with the rising of Muslim population. In recent years, the halal industry has expanded beyond food and continues to unlock the economic potential of halal cosmetic. Halal certified cosmetic and personal care products has led to a significant impact of global economy