Internet Platform Enterprises and Farmers Digital Literacy Improvement

Abstract

Agricultural and rural informatization is the strategic commanding heights of agricultural and rural modernization, and the improvement of farmers' digital literacy is the core task of digital rural construction. In the digital age, the development of the platform economy has given Internet platform enterprises a new connotation of social responsibility to improve farmers' digital literacy. By strengthening platform governance to enhance farmers' willingness to use digital, promoting science and technology for good to enhance farmers' digital use skills, and innovating digital services to enhance farmers' digital use effects, Internet platform enterprises ultimately achieve the purpose of improving farmers' digital literacy.